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When to use live redirects

Use live redirects when you want to redirect visitors away from a page that is still active on your store. For example:
  • Sending search query visitors to a relevant collection page
  • Redirecting an active product page to a newer replacement
  • Sending blog readers to a related collection
Live redirects don’t help with SEO. They use JavaScript in the browser, which search engines can’t follow. If the page is broken (404), use a 301 redirect instead for SEO benefits.

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Supported page types

Live redirects work on the following active page types: products, collections, pages, blogs, articles, list collections, and search.

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Create a live redirect

1

Open Redirect Pro

From your Shopify admin, open the Redirect Pro app.
2

Go to URL Redirects

Click URL Redirects in the app navigation menu.
3

Click Create live redirect

Click the Create live redirect button in the page header. This button is available regardless of which tab (301 redirects or Live redirects) you have selected.
4

Enter the redirect details

In the form that appears:
  • Redirect from: The URL you want to redirect visitors away from. Use an active page on your store.
  • Redirect to: Enter the URL where you want visitors to go.
Enter an active URL on your store. Live redirects only work on pages that load successfully — not on 404 error pages.
For the “Redirect from” field, enter only the URL path (e.g., /pages/old-page), not the full domain. For the “Redirect to” field, use a path for internal pages or a full URL with https:// for external sites.
5

Save the live redirect

Click Save. The live redirect is now active and will start sending visitors from the source page to the destination.

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Redirect from options

The “Redirect from” field only accepts internal URL paths (e.g., /pages/old-page) from your store, and not full URLs e.g. (e.g., https://yourstore.com/pages/old-page).

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URLs you cannot redirect from

Certain URL paths are reserved by Shopify and cannot be used for redirects:
  • URLs beginning with /apps, /application, /cart, /carts, /orders, /services, or /shop.
  • Fixed Shopify paths: / (your homepage), /404 (your 404 template) /products (the main products index), /collections (the main collections index), /collections/all.
  • Reserved paths: /collections/vendors, /collections/types, /a/, /community/, /tools/
  • You can’t redirect MyShopify domain paths ending /shop or /services
These are Shopify platform restrictions that apply to all redirect types, not just live redirects.

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Redirect to options

The “Redirect to” field accepts both internal paths and external URLs: Internal pages (use path only):
  • /collections/new-arrivals
  • /products/blue-shirt
  • / (homepage)
External URLs (use full URL with https://):
  • https://example.com
  • https://blog.yourcompany.com/article

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Field validations

When creating a live redirect, the following validations apply:
  • Redirect from must start with /
  • Redirect from must be an active page
  • Redirect from cannot use Shopify restricted paths
  • Redirect from cannot equal Redirect to (prevents redirect loops)
  • Redirect to must start with / (for internal redirects) or https:// (for external redirects)

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What happens after saving

Once saved, your live redirect:
  • Takes effect immediately — visitors to the source page are redirected right away
  • Counts toward your quota — each unique visit to the redirected page counts toward your monthly tracked visits
  • Has no SEO impact — search engines won’t follow JavaScript redirects
  • Appears in your Live redirects tab — you can edit or delete it anytime from the URL Redirects page

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Need help?

If you’re having trouble creating a live redirect, see our troubleshooting guide: