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Getting Started

301 redirects:
  • Permanent, server-side redirects
  • Only work on broken pages (404 errors)
  • One redirect per URL
  • Unlimited visits (don’t count toward quota)
  • SEO benefits — search engines transfer rankings
  • Instant redirect (no delay)
Live redirects:
  • JavaScript-based redirects for active pages
  • Only work on pages that are still live on your store
  • One redirect per URL
  • Counts toward monthly tracked visits quota
  • No SEO benefits
  • Brief delay before redirect (page loads first)
Redirect rules:
  • JavaScript-based pattern matching with wildcards
  • Only work on broken pages (404 errors)
  • One rule handles multiple URLs
  • Counts toward monthly tracked visits quota
  • No SEO benefits
  • Brief delay before redirect
Use 301 redirects for permanent changes to broken URLs where SEO matters. Use live redirects when you need to redirect visitors from an active page. Use redirect rules for managing bulk URL changes with patterns.
Yes - activate the app embed in your theme:
  1. Shopify admin → Online Store → Themes
  2. Click Customize on your live theme
  3. Click App embeds icon (puzzle piece)
  4. Find Redirect Pro and toggle ON
  5. Click Save
Without this step, redirect rules, live redirects, and broken link tracking won’t work. 301 redirects work without the app embed.
Counts toward quota:
  • 404 page visits (broken links)
  • Redirect rule activations
  • Live redirect visits
Does NOT count (unlimited):
  • 301 redirect visits
  • Normal page visits
Each plan has different quota limits:
  • Free: 10 tracked visits/month
  • Starter: 50 tracked visits/month
  • Growth: 500 tracked visits/month
  • Enterprise: Unlimited

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Most Common Issues

Most common causes: 1. App embed not activated (90% of cases) - Shopify admin → Online Store → Themes - Click Customize → App embeds - Turn ON Redirect Pro toggle - Click Save 2. Usage quota reached - Check dashboard for quota usage - Upgrade plan or wait for monthly reset - Convert patterns to 301 redirects 3. Pattern doesn’t match the URL - Verify wildcard tokens are correct: ⑴ ⑵ ⑶ - Test with multiple URLs that should match - Check for case sensitivity 4. URL has an active page - Redirect rules only work on 404 error pages - To redirect from active pages, use live redirects instead See Redirect rule not working for complete troubleshooting.
This is expected behavior. Redirect rules use JavaScript that runs in the browser after the 404 page loads, creating a brief visible delay. To eliminate the delay: - Enterprise users: use rule matches to identify and convert high-traffic URLs to 301 redirects - 301s redirect instantly with no delay The delay is a trade-off for rule flexibility. Use 301 redirects when instant redirects are important. See Redirect rule has delay for details.
Common reasons: Wrong file format: - Must be .csv (not .xls, .xlsx, .tsv) - Save as “CSV (Comma delimited)” Missing or incorrect headers: - Row 1 must have: Redirect from,Redirect to - Exact spelling and capitalization required Wrong delimiter: - Must use commas (not semicolons, tabs, or pipes) Download a copy of our spreadsheet template to make sure you have the right column headers. See Import file rejected for fixes.

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Redirect Rules

Wildcard tokens (⑴ ⑵ ⑶ ⑷ ⑸) match any set of characters in a URL between two forward slahes or at the end of the URL and let you reuse them in the destination. Example: - Redirect from: /old-products/⑴ - Redirect to: /products/⑴ Result: - /old-products/shirt → /products/shirt - /old-products/pants → /products/pants The ⑴ captures whatever comes after /old-products/ and reuses it in the new URL. You can use up to 5 tokens per rule.
Yes, if you’re on the Enterprise plan. Rule matches show: - Specific URLs that triggered each rule - How many times each was accessed - Ability to convert high-traffic URLs to 301 redirects How to access: 1. Go to Redirect Rules 2. Click View matches next to any rule This feature is only available on Enterprise.
Yes. In the “Redirect to” field, include the full URL: https://example.com/page The redirect rule will send visitors to that external domain.
Unlimited redirect rules on all plans. However, each time a rule is activated (when a visitor triggers it), it counts toward your monthly tracked visits quota.

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301 Redirects

Up to 200,000 on all plans. Each 301 redirect has unlimited visits - they never count toward your quota.
No. 301 redirects only work on broken links (404 errors).If you need to redirect visitors from an active page, you have two options:
  1. Use a live redirect — redirects visitors from the active page (no SEO benefits)
  2. Delete or unpublish the page first, then create a 301 redirect for SEO benefits
301 redirects take effect immediately after creation.Test in an incognito browser to avoid cached results.
Yes. Use the full URL in “Redirect to”:https://example.comThis works for 301 redirects, live redirects, and redirect rules.

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Live Redirects

Live redirects let you redirect visitors away from active pages on your store. Unlike 301 redirects (which only work on broken 404 pages), live redirects work on pages that are still live and accessible.They use JavaScript running in the browser, so they don’t provide SEO benefits. Use them when a page must remain active but you want to send visitors elsewhere.See Understanding live redirects for details.
No. Live redirects use JavaScript in the browser, which search engines cannot follow. They provide no SEO benefits.If you need SEO benefits, use a 301 redirect instead. 301 redirects only work on broken pages (404 errors) but transfer search engine rankings to the new URL.
Live redirects are designed for active pages. While they may technically work on any page, you should use a 301 redirect for 404 pages to get SEO benefits and unlimited visits that don’t count toward your quota.
Yes. Live redirects require the Redirect Pro app embed to be enabled in your Shopify theme. This is the same app embed used for broken link tracking and redirect rules.
Live redirects work on the following active page types: products, collections, pages, blogs, articles, list collections, and search.

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Plans and Billing

All plans include: - Unlimited 301 redirects - Live redirects - Unlimited redirect rules - Broken link tracking - Bulk import - Analytics Plan differences: - Free: 10 tracked visits/month - Starter: 50 tracked visits/month - Growth: 500 tracked visits/month - Enterprise: Unlimited tracked visits + rule matches feature See the pricing table on the welcome page for details.
Yes, anytime. Plan changes and quota adjustments take effect immediately. See Manage your subscription for details.
At 100% quota: - Broken link tracking pauses (new 404 visits not recorded) - Redirect rules pause (pattern redirects stop working) - Live redirects pause (active page redirects stop working) - 301 redirects continue working (unlimited) - Existing data remains accessible Options:
  • Wait until next month (quota resets automatically) - Upgrade to higher plan for instant quota increase
No. Your quota resets to the full amount every month. Unused visits from one month don’t roll over to the next.
No. Redirect Pro doesn’t have a free trial of paid plans but has a Free forever plan you can use for testing out the app.

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Still need help?

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