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Enterprise feature: Rule matches are only available on the Enterprise plan. Upgrade your plan to access this feature.
Rule matches show the actual URLs visitors accessed that triggered your redirect rules. Use this data to convert high-traffic URLs into permanent 301 redirects for better SEO and unlimited visits.

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What are rule matches?

When a visitor accesses a broken URL that matches one of your redirect rules, Redirect Pro records:
  • The exact URL the visitor tried to access (“Redirect from”)
  • Where the visitor was redirected to (“Redirect to”)
  • How many times this specific URL pattern was accessed

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Why use rule matches?

SEO benefits:
  • Convert high-traffic URLs to permanent 301 redirects
  • 301s send stronger ranking signals to search engines
Quota savings:
  • 301 redirects have unlimited visits (don’t count toward your quota)
  • Free up tracked visits for redirect rules that need flexibility
Better user experience:
  • 301 redirects happen instantly with no visible delay
  • Eliminate the split-second delay from JavaScript redirects
Rule of thumb: Any URL accessed 10+ times per month is a good candidate for conversion to a permanent 301 redirect.

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View rule matches

1

Open Redirect Pro

From your Shopify admin, open the Redirect Pro app.
2

Go to Redirect Rules

Click Redirect rules in the app navigation menu.
3

Find a rule with matches

Look for the matches count in the rule’s row. A “View matches” button appears next to rules that have recorded matches.
If no “View matches” button appears, the rule hasn’t matched any visitor URLs yet.
4

Click View matches

Click the View matches button to open the rule matches page.
5

Review the matches

Matches are organized into three tabs:
  • For review: New matches that need action
  • Converted: Matches already converted to 301 redirects
  • Hidden: Matches you’ve dismissed as irrelevant

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Understanding match data

The matches table shows:
ColumnDescription
Redirect fromThe exact broken URL visitors accessed
Redirect toWhere the rule redirected them
VisitsHow many times this URL was accessed
Last updated atMost recent visit timestamp
What the data tells you:
  • High visit counts (10+) - Strong candidates for 301 conversion
  • Low visit counts (1-5) - Less critical, can remain as rule matches
  • Recent activity - Currently relevant URLs
  • Old timestamps - Historical patterns that may no longer be relevant

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Convert matches into 301 redirects

Turn high-traffic matches into permanent redirects for SEO benefits.
1

Go to the For review tab

New matches appear here by default.
2

Select matches to convert

Check the boxes next to URLs you want to convert.
3

Click Create redirect

Click the Create redirect button in the actions menu above the table.
What happens after conversion:
  • New 301 redirects are created in your URL Redirects list
  • Matches move to the “Converted” tab
  • Future visits to these URLs use the 301 (unlimited, no quota impact)
  • The redirect rule continues to match other URLs

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Hide irrelevant matches

Declutter your “For review” list by hiding matches you don’t need to convert.
1

Select matches to hide

Check the boxes next to URLs that are:
  • Low traffic (1-2 visits)
  • Test URLs you created
  • No longer relevant
2

Click Hide

Click the Hide button in the actions menu.
What happens after hiding:
  • Matches move to the “Hidden” tab
  • They’re removed from your “For review” queue
  • The redirect rule still works for these URLs
  • Hiding has no impact on the redirect rule itself
Hiding matches is purely for visual organization. The redirect rule continues to match and redirect these URLs - they just won’t clutter your “For review” list.

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Managing tabs

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For review tab

New matches appear here automatically. Use this tab to:
  • Review newly-triggered URLs
  • Identify conversion candidates
  • Hide irrelevant matches

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Converted tab

Shows matches you’ve already converted to 301 redirects. This tab helps you:
  • Track which URLs have been optimized
  • Verify conversions were successful
  • Reference conversion history

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Hidden tab

Shows matches you’ve dismissed. Use this tab to:
  • Review previously hidden matches
  • Move matches back to “For review” or convert to 301s if needed
  • Clean up old hidden matches

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Common use cases

Scenario: You migrated your site and created redirect rules. Now you want to see which old URLs are still getting traffic.Action:
  1. Wait 30 days after migration
  2. Review rule matches sorted by visit count
  3. Convert URLs with 10+ visits to 301 redirects
  4. Hide test URLs and low-traffic matches
Scenario: You closed a market and want to find which country-specific URLs need permanent redirects.Action:
  1. Check matches for your market redirect rule
  2. Identify which products/collections are most affected
  3. Convert high-traffic items to 301 redirects
  4. Keep the rule active for edge cases
Scenario: You have several redirect rules and want to remove ones that aren’t being used.Action:
  1. Check rules with zero matches
  2. Verify they’re truly unused (check rule creation date)
  3. Delete rules with no matches after 30+ days

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Need help?

Questions about rule matches or conversions?