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Analytics overview

Analytics show you how visitors are interacting with your redirects and which broken links are being accessed on your store. What you can track:
  • Total tracked visits (404s and redirect rules combined)
  • Redirect rule activations
  • 404 page visits (broken links not covered by 301 redirects or rules)
  • Visit trends over time
  • Individual rule performance
  • Specific broken link visit counts

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Viewing analytics

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Dashboard summary (Homepage)

The Redirect Pro homepage shows a high-level summary of your past 7 day activity:
  • Total visits: Combined count of all 404 visits and redirect rule activations
  • Redirect rule visits: How many times your redirect rules were triggered
  • 404 visits: Broken link visits not covered by redirects or rules
This gives you a quick snapshot of your redirect activity without leaving the homepage.

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Detailed analytics page

The dedicated analytics page provides more depth: Metrics displayed:
  • Total tracked visits
  • Redirect rule visits
  • 404 visits
  • Visit trends over time
Interactive chart:
  • Visualize visit patterns over your selected date range
  • Identify spikes or trends in redirect activity
Date range picker:
  • View analytics for specific time periods
1

Go to Analytics

From the Redirect Pro homepage, click See analytics.
2

Select date range

Use the date range picker to choose the period you want to analyze.
3

Review the chart

The chart shows visit trends over your selected period, breaking down redirect rule visits vs 404 visits.

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Understanding your metrics

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Total tracked visits

What it measures: Combined count of all visits that count toward your monthly quota. Includes:
  • 404 page visits (broken links)
  • Redirect rule activations
Excludes:
  • 301 redirect visits (unlimited, don’t count toward quota)
If approaching your limit, consider creating 301 redirects for high-traffic URLs or upgrading your plan.

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Redirect rule visits

What it measures: How many times visitors triggered your redirect rules. Why it matters:
  • High numbers indicate your rules are actively being used
  • Identify which rules handle the most traffic
  • Candidates for conversion to 301 redirects
Where to see more: View rule matches (Enterprise only) to see which specific URLs are triggering rules and convert high-traffic patterns to 301s.

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404 visits

What it measures: Visits to broken URLs that aren’t covered by any redirects or redirect rules. Why it matters:
  • These are broken links actively hurting your customer experience and SEO
  • High 404 counts mean you need to create redirects
  • Immediate action required for frequently-accessed broken links
Where to see more: Visit the Broken Links page to see which specific URLs are receiving 404 visits and create redirects to fix them.

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Analyzing performance by source

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View redirect rule performance

See how individual redirect rules are performing:
  1. Go to Redirect Rules page
  2. Review the visit counts next to each rule
  3. Click View matches (Enterprise only) to see specific URLs triggering each rule
  4. Identify high-traffic rules for conversion to 301
See View and manage rule matches for details. See which broken links are getting the most traffic:
  1. Go to Broken Links page
  2. Prioritize creating redirects for high-traffic broken links
  3. Monitor the “Unresolved” tab for new broken links
See Manage broken links for details.

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Need help?

Questions about your analytics or what they mean?
  • Contact support - Get help interpreting your data and optimizing your redirect strategy